Social media consultants are legion – there’s no global shortage of them. But what Rostra believes is that the full implications of social media for corporates and governments has not been fully grasped. In particular, traditional communications departments have failed to grasp the importance of language. How messages are framed, the words chosen, the turns of phrase and the inspiring bon mot is more – not less – important today. Those who think social media and text messaging have destroyed the beauty of language couldn’t have got it more wrong. Language is alive and kicking but it’s also changing dramatically.
Click HERE to read more about the Rostra perspective!