For those of you exclaiming – Sina what? – that’s the Chinese answer to Twitter. It also looks a bit like Facebook and has half a billion users. Being a global footie brand, it’s made perfect sense for Man Utd to launch today on both Twitter and Sina Weibo. That way it gets global coverage among its huge fan base, which is particularly impressive in Asia.
Twitter hasn’t been so much of a priority as the website, MUTV and Facebook – where Man Utd has a mere 34 million likes. The Twitter handle will be @ManUtd and foreign language versions beyond English will follow. The service on Sina Weibo will be in Mandarin from the outset. Having been a Twitter laggard, the club is now pledging to have tweets directing fans to “iconic artwork, behind-the-scenes footage and exclusive content”.
Since launching a few hours ago, the number of Twitter followers has skyrocketed and was in six figures last time I looked. It may even be in seven figures now.