Why printed correspondence still seems to work in Investor Relations
Michael Vaughan, Account Director Investor Relations
As a listed company, simply getting investors to engage at the moment can be one of the biggest challenges. Many long-term shareholders have taken a battering on the market and have turned off. We see companies becoming increasingly frustrated when positive news generates no share market response – especially in the context of an overall good story – and anxious to get shareholders following the company again. And for all the new ways we can suggest of connecting with them, sometimes the oldest are still the most effective.
In this age of electronic communications the sheer amount of traffic that comes through one’s inbox in a day can be overwhelming. And the longer you operate in a high email volume environment, the more ruthless you become about what gets your attention. The same theory applies to investors in listed companies.
So while companies may…
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